Selling to China: A Guide to Doing Business in China for Small- And Medium-Sized Companies

Author: Stanley Chao
Publisher: iUniverse
Category: Business, International
Book Format: Paperback

 

The conventional wisdom that only large corporations can do business in China is a thing of the past. Small- and medium-sized businesses today enjoy the same opportunities in China once granted only to large, multinational conglomerates. In Selling to China, author Stanley Chao helps all businesses

-learn effective ways to deal with Chinese businesspeople and private and state-owned companies;

-analyze whether certain products or services are viable for the Chinese market;

-understand the psyche of the Mao Generation Chinese who are now China's business owners, executives, and government leaders; and

-develop low-cost, market-entry strategies

Filled with clear, tangible steps and applicable personal anecdotes, Selling to China bridges the gap between Western and Chinese cultures, languages, and histories to help businesses enter the Chinese marketplace.

(BK-9781475911787)

SKU BK-9781475911787
Barcode # 9781475911787
Brand iUniverse
Artist / Author Stanley Chao
Shipping Weight 0.4000kg
Shipping Width 0.140m
Shipping Height 0.015m
Shipping Length 0.216m
Assembled Length 13.970m
Assembled Height 21.590m
Assembled Width 1.520m
Type Paperback

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