Hacker, Maker, Teacher, Thief: Advertising's Next Generation

Author: Ben Cooper Alex Lavery
Publisher: Creative Social
Category: Society & Social Sciences, Business & Management
Book Format: Paperback

. What does the industry need to do today (not tomorrow) to stay valuable and relevant?

. Is digital collaboration the death of idea ownership?

. What the f**k do clients know about great advertising?

. How can copying make you more original?

. I feel connected, but do I feel more human?

. How are the porn industry, illegal black market and bitcoins changing online culture today?

. Should we make things people want rather than make people want things?

. How do we 'do' innovation?

If you want to get a point of view on these and a whole host of other questions, just pick up this book which features a collection of essays from 35 leading creative directors and business owners. Creative Social celebrates hackers, makers, teachers and thieves - advertising's next generation.

(BK-9780956608338)

SKU BK-9780956608338
Barcode # 9780956608338
Brand Creative Social
Artist / Author Ben Cooper Alex Lavery
Shipping Weight 0.3900kg
Shipping Width 0.150m
Shipping Height 0.020m
Shipping Length 0.230m
Assembled Length 22.900m
Assembled Height 1.700m
Assembled Width 15.200m
Type Paperback

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