Get to the Top on Google: Search Engine Optimization and Website Promo Techniques to Get Your Site to the Top of the Search Engine Rankings

Author: David Viney
Publisher: Hodder & Stoughton General Division
Category: E-commerce: Business Aspects, Internet Guides & Online Services, Internet Browsers, Web Graphics & Design
Book Format: Paperback

From one of the United Kingdom's leading search engine optimzation (S.E.O) experts who has worked with major companies like Amazon, the most comprehensive, accessible and up-to-date guide to S.E.O available. Written in a readable style for the beginner, but at the same time comprehensive enough for the skilled marketer, Get to the Top on Google will show businesses, both large and small, how to improve their search engine rankings, leads and sales. Get to the Top on Google is the first book to comprehensively address all aspects of modern day search marketing through a genuinely structured methodology, including an assessment of the impact of Web 2.0 on internet marketing strategies. It includes a seven-step approach to search engine optimization and website , tried and tested tips and tricks to achieve top rankings on Google and other search engines Readers will be benefit from a free 6-month membership to the author s S.E.O Expert Services Thinking of search engine optimization is like cooking a meal. Keywords and key phrases are your ingredients. Discovering phrases that pay is all about finding the right key phrases for your business, then deploying the for best effect in your site and campaign. Courting the crawl explains how to help Google find your pages and index all of them appropriately, through building the right technical foundations and structure for your new or existing website. Priming Your Pages covers the S.E.O art of page copy-writing and includes deploying your phrases that pay through your site and manipulating Google search engine results pages. By landing the links in a well-managed link-building campaign you can go from an also-ran to world champion by establishing both the importance and relevance of your site.

About David Viney
David is one of the United Kingdom's leading search engine optimization (or S.E.O) experts and has initiated and steered multi-million pound e-business projects at two of the UK's biggest companies (British Airways and Centrica) and played a leading role in the relaunch and internet marketing of the AA's website in 2001. As principal consultant and owner of SEO Expert Services, he works with companies large and small to improve their search engine placement. A regular speaker on e-commerce at industry and professional events, David is passionate about the power of the internet to transform our society. David is an L.S.E graduate, Chartered Accountant and IT Professional. He is a qualified C.S.E.M search engine marketeer and member of S.E.M.P.O, the Search Engine Marketing Professional Organization.

(BK-9781857885026)

SKU BK-9781857885026
Barcode # 9781857885026
Brand Hodder & Stoughton General Division
Artist / Author David Viney
Shipping Weight 0.4000kg
Shipping Width 0.160m
Shipping Height 0.020m
Shipping Length 0.240m
Assembled Length 15.800m
Assembled Height 23.600m
Assembled Width 2.000m
Type Paperback

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