All You Can Pay: How Companies Use Our Data to Empty Our Wallets

Author: Bernasek, Anna,Mongan, D. T.
Publisher: Avalon Publishing Group
Category: Business, Management
Book Format: Hardcover

You don't care who can access your data because you have nothing to hide. But what if corporations were using that data to control your decisions?As millions of consumers carry on unaware, powerful corporations race to collect more and more data about our behaviours, needs, and desires. This massive trove of data represents one of the most valuable assets on the planet.In All You Can Pay , Anna Bernasek and D. T. Mongan show how companies use what they know about you to determine how much you are willing to pay for everything you buy. From college tuition to plane tickets to groceries to medicine, companies already set varying prices based on intimate knowledge of individual wants and purchasing power. As the consumer age fades into history, rapidly changing prices and complex offers tailored to each individual are spreading like a fog over the free market. Data giants know everything about us before we enter stores or open our browsers. We may think that the Internet lets us find the best deals, but the extensive information companies have about us means that the price we see tends toward the maximum they know we can pay. In a momentous shift, the economics of information will turn our economy on its head. Fair bargaining is over.

About Anna Bernasek
Anna Bernasek writes the Datapoints column for the New York Times and is a writer for Newsweek. She has covered economics and business as a journalist and author for more than twenty years, in outlets such as Fortune, Time, the Sydney Morning Herald, and the Australian Financial Review. Bernasek holds a B.A. in economics from the University of Michigan and a Masters in Public Policy from Princeton.D.T. Mongan is a lawyer based in New York specializing in finance and corporate transactions. He is the spouse of Anna Bernasek and holds a degree in chemical engineering from the University of Delaware and a law degree from the University of Pennsylvania.

(BK-9781568584744)

SKU BK-9781568584744
Barcode # 9781568584744
Brand Avalon Publishing Group
Artist / Author Bernasek, Anna, Mongan, D. T.
Shipping Weight 0.4000kg
Shipping Width 0.140m
Shipping Height 0.025m
Shipping Length 0.208m
Assembled Length 20.830m
Assembled Height 2.540m
Assembled Width 13.970m
Type Hardcover

Be The First To Review This Product!

Help other Augoods users shop smarter by writing reviews for products you have purchased.

Write a product review

More From This Category