YouTube (Big Business)

Author: Adam Sutherland
Publisher: Wayland (Publishers) Ltd
Category: Work
Age Group: 12-17
Book Format: Paperback

This title takes an indepth look at YouTube and the business behind one of the most well-known and exciting brands today. Beginning with a single YouTube video, and now part of Google - one of the most successful businesses around.We cover how YouTube came into being, the successes and failures over the years, key facts about the industry and their impact on the global market. Readers will learn about branding and the business world with Business Matters features. Each one looks at a different aspect of business - such as a franchise, management structure or marketing - and explains it in a clear and concise way for young readers to follow. Key features give information about Brains Behind the Brand, bringing to the forefront those who run YouTube today and who have helped boost the business in the past. Ideal for budding young entrepreneurs with an eye for opportunity! A brilliant read for those keen to find out how the business behind the brand works. Other titles in the series include; Virgin, Manchester United, Topshop, Heinz and ASOS.

Table Of Contents
1: An eye on the world

2: It's good to share

3: Along comes Google

4: The brand keeps growing

5: YouTube loses $500m

6: International expansion... and censorship

7: The power of social media

8: YouTube broadcasters

9: Behind the scenes at YouTube HQ

10: YouTube's greatest hits

11: YouTube's political and social uses

12: What does the future hold for YouTube?

13: Launch your own YouTube service

14: SWOT analysis

15: Do you have what it takes to work at YouTube?
About Adam Sutherland
Adam Sutherland works in the media industry and his interests include business, popular culture and the world of celebrity.

(BK-9780750280648)

SKU BK-9780750280648
Barcode # 9780750280648
Brand Wayland (Publishers) Ltd
Artist / Author Adam Sutherland
Shipping Weight 0.3700kg
Shipping Width 0.221m
Shipping Height 0.010m
Shipping Length 0.276m

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