Youth and Media

Author: Andy Ruddock
Publisher: Sage Publications Ltd
Category: Media Studies, Age Groups: Children, Age Groups: Adolescents
Book Format: Paperback

When societies worry about media effects, why do they focus so much on young people? Is advertising to blame for binge drinking? Do films and video games inspire school shootings? Tackling these kinds of questions, Youth and Media explains why young people are central to understanding critical issues in media studies and media education. Andy Ruddock offers a fascinating account of how media define the identities and social imaginations of young people. He explores how the notion of media influence 'works' when daily life compels young people to act out their relationships through media content and technologies. Ultimately, Youth and Media explains why the experiences of young media users are central to new agendas in the fields of critical media studies and media education. Complete with helpful chapter guides, contemporary case studies drawn from a truly global context and useful chapter summaries, Youth and Media is an engaging and accessible introduction to the hugely topical subject of media influence. It is ideal for students on youth media and youth culture modules across media studies, cultural studies and sociology.

Table Of Contents
Why Youth Media?

Understanding Media Content: Social and Cultural Approaches to Media Effects

Understanding the Influence of Media Technologies: Youth, Dissent, Social Media and Social History

Understanding Global Media Industries: China, Reality Television and Media Governance

Understanding Media Users: Girls. Mobile Phones and Identities

Understanding Media Violence: School Shootings, Media Stories and the Framing of Social Reality

Understanding Advertising and Marketing: Students and Alcohol

Understanding Political Communication: Barack Obama Media Convergence and Mediated Intimacy

Understanding Celebrity: Bam Margera and the Role of Sport in Media Convergence

Understanding Critical Media Studies: Child Soldiers, Media Business and Media Education

Epilogue: Doing Youth and Media
About Andy Ruddock
Andy Ruddock lectures in Communications and Media Studies at Monash University. He has authored four books on researching media influence. Andy is known for his work on Cultivation Theory. He has published over 50 book chapters and journal articles, applying this theory to media violence, gaming, reality TV, political celebrity pornography, drug and alcohol abuse, sport and media education. Andy is currently writing Cultivation Theory and Digital Media Challenges. This new book details the history of cultivation theory and explains its relevance to contemporary "isms"; activism, sexism, Trumpism, and extremism.

(BK-9781848600928)

SKU BK-9781848600928
Barcode # 9781848600928
Brand Sage Publications Ltd
Artist / Author Andy Ruddock
Shipping Weight 0.3900kg
Shipping Width 0.170m
Shipping Height 0.010m
Shipping Length 0.240m
Assembled Length 24.100m
Assembled Height 1.200m
Assembled Width 17.300m
Type Paperback

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