They've Got Your Number...: Data, Digits and Destiny - how the Numerati are changing our Lives

Author: Stephen Baker
Publisher: Vintage
Category: Social Research & Statistics, Calculus & Mathematical Analysis, Impact Of Science & Technology On Society
Book Format: Paperback

In a world teeming with data, we ourselves become the maths gurus' most prized specimens.In They've Got Your Number..., Stephen Baker takes us on a guided tour (no maths required) through an unprecedented new era. Much in the same way as neuroscientists are mapping our brains, mathematicians are mapping our behaviour - what we do, who we are, how we work, chat, play and shop - everything that makes us individuals. In doing so, they will change every aspect of our lives.They've Got Your Number... examines one of the great undertakings of the twenty-first century - the mathematical modelling of humanity. It's a world that otherwise might seem remote or disconnected, but one which is absolutely relevant to our everyday lives.

About Stephen Baker
Stephen Baker began covering technology for BusinessWeek as Paris-based European correspondent 1998. He moved to New York in 2002 as acting senior editor for info tech, and is now a senior writer. He is a leader in new media at BusinessWeek and coauthor of Blogspotting.net, a blog featured as one of the 50 blogs to watch by The New York Times.

SKU BK-9780099507024
Barcode # 9780099507024
Brand Vintage
Artist / Author Stephen Baker
Shipping Weight 0.1800kg
Shipping Width 0.130m
Shipping Height 0.020m
Shipping Length 0.200m
Assembled Length 19.800m
Assembled Height 1.600m
Assembled Width 12.900m
Type Paperback

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