The Neuro Revolution: How Brain Science Is Changing Our World

Author: Byron Laursen Zack Lynch
Publisher: Saint Martin's Griffin,U.S.
Category: Medical Research, Neurology & Clinical Neurophysiology, Biotechnology
Age Group: 15+
Book Format: Paperback

Neurotechnology---brain imaging and other new tools for both understanding and influencing our brains---is accelerating the pace of change almost everywhere, from financial markets to law enforcement to politics to advertising and marketing, artistic expression, warfare, and even religious belief. The Neuro Revolution introduces you to the brilliant people leading this worldwide transformation for a unique insider's glimpse into the startling future now appearing at our doorstep. From foolproof lie detectors to sure-fire investment strategies to super-enhanced religious and aesthetic experiences, the insights and revelations within The Neuro Revolution will foster wonder, debate, and in some cases consternation. Above all, though, they need to be understood by those who will be most affected---all of us.

About Zack Lynch
Zach Lynch is the founder and executive director of the Neurotechnology Industry Organization, a global trade association for companies involved in neuroscience, brain research institutes, and patient advocacy groups. He is also the co-founder of NeuroInsights, the world's leading market research firm covering the neurotechnology industry. Byron Larsen is the bestselling co-author of both ShowTime and The Winner Within.

(BK-9780312654887)

SKU BK-9780312654887
Barcode # 9780312654887
Brand Saint Martin's Griffin,U.S.
Artist / Author Byron Laursen Zack Lynch
Shipping Weight 0.3000kg
Shipping Width 0.150m
Shipping Height 0.020m
Shipping Length 0.230m
Assembled Length 22.600m
Assembled Height 1.800m
Assembled Width 15.200m
Type Paperback

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