Marketing Plans In A Week: How To Write A Marketing Plan In Seven Simple Steps

Author: Jay, Ros,Sealey, John
Publisher: Hodder & Stoughton General Division
Category: Business Strategy, Sales & Marketing, Advertising, Market Research
Age Group: 15+
Book Format: Paperback

Marketing planning just got easier

You are just seven steps away from market domination. Imagine being able to combine well thought out marketing approaches with a marketing plan that grabs people's attention and brings you more customers, sales and profits. Now you can.

Marketing Plans In A Week is a simple and straightforward guide to marketing planning, giving you everything you really need to know in just seven short chapters. From telling your marketplace what it is you do, why that is going to be of value to them and why they should buy from you and not the competition, to delivering market awareness and attracting, winning and keeping sales opportunities, you'll discover how a marketing plan can be used to help ensure long-term growth and prosperity, and eventual market domination. You'll also find exercises to help you put it all into action.

The fastest way to market domination

Whether you choose to read it in a week or in a single sitting, Marketing Plans In A Week is your fastest route to success:

- Sunday: What is a marketing plan?

- Monday: Asking questions

- Tuesday: Researching the answers

- Wednesday: Finding your objectives

- Thursday: Converting your objectives into action plans

- Friday: Putting the plan together

- Saturday: Using your marketing plan

Learn in a week, remember for a lifetime

Ros Jay is a freelance business writer and editor. She has written a number of books on marketing topics and also advises small businesses on corporate image and marketing. John Sealey is a successful marketing consultant and leading business enhancement expert.

Table Of Contents
: Sunday: What is a marketing plan?

: Monday: Asking questions

: Tuesday: Researching the answers

: Wednesday: The objectives

: Thursday: Converting objects into action plans

: Friday: Putting the plan together

: Saturday: Using the marketing plan
About Ros Jay
Ros Jay is a freelance business writer and editor. She has written a number of books on marketing topics and also advises small businesses on corporate image and marketing. John Sealey is a successful marketing consultant and leading business enhancement expert.

(BK-9781473609594)

SKU BK-9781473609594
Barcode # 9781473609594
Brand Hodder & Stoughton General Division
Artist / Author Jay, Ros, Sealey, John
Shipping Weight 0.1100kg
Shipping Width 0.130m
Shipping Height 0.010m
Shipping Length 0.200m
Assembled Length 19.800m
Assembled Height 1.100m
Assembled Width 12.800m
Type Paperback

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