Going Pro: How to Make the Leap from Aspiring to Professional Photographer

Author: Skip Cohen Scott Bourne
Publisher: Watson-Guptill Publications
Category: Photography, Photographic Equipment & Techniques, E-commerce: Business Aspects, Advice On Careers & Achieving Success
Age Group: 15+
Book Format: Paperback

You've got the gear, the training, and the technology. You're ready to make the leap from aspiring to professional photographer. Now what? With today's affordable, high-quality cameras, Internet technology, and training, any weekend warrior can hang a shingle and open a photography business. But what then? While anyone can buy a professional quality camera, few have the skills to turn their dreams into a profitable business. Going Prois the essential guide to leaping successfully into any genre of professional photography. Industry powerhouses Scott Bourne and Skip Cohen share invaluable advice on defining your niche, putting together a portfolio, pricing and showing your work, marketing, positioning your brand, and, most important, building an online social media platform from the ground up. Throughout, advice and tips are offered from 25 of the biggest names in the industry, including Chase Jarvis, Vincent Laforet, Matthew Jordan Smith, Jeremy Cowart, Jules Bianchi, Bambi Cantrell, Tony Corbell, Kevin Kubota, Jerry Ghionis, and more. Hundreds of thousands of photographers are already tuning in to the Going Pro podcast and blog (goingpro2011.com).Going Pro,the book, now joins the movement, giving amateurs everywhere the confidence and tools they need to make the leap into professional photography.

About Scott Bourne
Scott Bourne is president and founder of Bourne Media Group and publisher of Photofocus.com. His images have received more than 100 awards and he has led workshops and seminars worldwide. Scott has been featured in numerous publications, including Outdoor Photographer and PhotoMedia. Skip Cohen is president of Marketing Essentials International, a consulting firm specialising in photography. He is past president of Rangefinder Publishing Inc., where he oversaw Rangefinder and AfterCapture magazines and he has also co-authored four books on photography.


SKU BK-9780817435790
Barcode # 9780817435790
Brand Watson-Guptill Publications
Artist / Author Skip Cohen Scott Bourne
Shipping Weight 0.8900kg
Shipping Width 0.217m
Shipping Height 0.019m
Shipping Length 0.253m

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