Communicating Mobility and Technology: A Material Rhetoric for Persuasive Transportation (Routledge Studies in Technical Communication, Rhetoric, and Culture)

Author: Dr. Miles A. Kimball Dr. Ehren Helmut Pflugfelder
Publisher: Ashgate Publishing Group
Category: Technical Writing, Semantics, Communication Studies, Communication Studies, Motor Cars
Book Format: Hardcover

Winner of the 2018 CCCC Technical and Scientific Communication Award in the category of Best Book in Technical or Scientific Communication

Responding to the effects of human mobility and crises such as depleting oil supplies, Ehren Helmut Pflugfelder turns specifically to automobility, a term used to describe the kinds of mobility afforded by autonomous, automobile-based movement technologies and their ramifications. Thus far, few studies in technical communication have explored the development of mobility technologies, the immense power that highly structured, environmentally significant systems have in the world, or the human-machine interactions that take place in such activities. Applying kinaesthetic rhetoric, a rhetoric that is sensitive to and developed from the mobile, material context of these technologies, Pflugfelder looks at transportation projects such as electric taxi cabs from the turn of the century to modern day, open-source vehicle projects, and a large case study of an autonomous, electric pod car network that ultimately failed. Kinaesthetic rhetoric illuminates how mobility technologies have always been persuasive wherever and whenever linguistic symbol systems and material interactions enroll us, often unconsciously, into regimes of movement and ways of experiencing the world. As Pflugfelder shows, mobility technologies involve networks of sustained arguments that are as durable as the bonds between the actors in their networks.

Table Of Contents
Preface


1. Persuasive Transportation


2. Rhetoric and Movement


3. Design


4. Interfaces


5. Logistics


6. Navigation


7. EPTV


Conclusion
About Ehren Helmut Pflugfelder
Ehren Helmut Pflugfelder is Assistant Professor of Professional, Technical, and Scientific Writing in the School of Writing, Literature, and Film at Oregon State University, USA.

(BK-9781472434722)

SKU BK-9781472434722
Barcode # 9781472434722
Brand Ashgate Publishing Group
Artist / Author Dr. Miles A. Kimball Dr. Ehren Helmut Pflugfelder
Shipping Weight 0.4300kg
Shipping Width 0.160m
Shipping Height 0.020m
Shipping Length 0.230m
Assembled Length 23.400m
Assembled Height 1.500m
Assembled Width 15.500m
Type Hardcover

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