BRANDED 2/EAuthor: Alissa QuartPublisher: CornerstoneCategory: Advertising & Society, Ethical Issues & Debates, Age Groups: Children, Age Groups: Adolescents, Business Ethics, Sales & Marketing, Advertising, Market ResearchBook Format: Paperback
Alissa Quart takes the reader into the disturbing world of teen marketing, showing how they are taught to market to each other and where adults build careers out of insinuating their way into 'friendships' with teens in order to monitor what they wear, eat, listen to and talk about with each other.
About Alissa QuartAlissa Quart grew up in the UK and used to write a column for the Independent. Although she now lives in the US, she still writes arts features and opinion pieces for them regularly.
|Artist / Author||Alissa Quart|