Big Business: YouTube

Author: Adam Sutherland
Publisher: Hachette Children's Books
Category: Economic Systems & Structures, Economic Systems & Structures, Work, Business Studies, General Study Books
Book Format: Paperback

Discover the fascinating story behind the internet sensation YouTube: where did the idea come from, how has the company found success, and who is running the show today?

Adam Sutherland is an award-winning journalist and non-fiction writer with over 20 years' experience in the industry. He has written for publications including The Observer, Wired and Esquire magazines, and has won the PPA Specialist Writer of the Year Award for his coverage of sport, and a BSME award for Young Writer of the Year. He started his writing career covering bands and music for style magazines The Face, i-D and Arena, but more recently has expanded to cover film, new media and business. He has written a series of business titles for young adults on companies such as Nike, Google and Facebook, and biographies of rapper Jay-Z and Apple founder Steve Jobs.

Table Of Contents
1: An eye on the world

2: It's good to share

3: Along comes Google

4: The brand keeps growing

5: YouTube loses $500m

6: International expansion... and censorship

7: The power of social media

8: YouTube broadcasters

9: Behind the scenes at YouTube HQ

10: YouTube's greatest hits

11: YouTube's political and social uses

12: What does the future hold for YouTube?

13: Launch your own YouTube service

14: SWOT analysis

15: Do you have what it takes to work at YouTube?
About Adam Sutherland
Adam Sutherland works in the media industry and his interests include business, popular culture and the world of celebrity.


SKU BK-9780750289214
Barcode # 9780750289214
Brand Hachette Children's Books
Artist / Author Adam Sutherland
Shipping Weight 0.3600kg
Shipping Width 0.006m
Shipping Height 0.273m
Shipping Length 0.229m

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