Big Brands: Samsung

Author: Cath Senker
Publisher: Hachette Children's Group
Category: Languages, German
Age Group: 9+
Book Format: Paperback

Discover the incredible story behind one of the world's largest technology companies.


Cath Senker is a children's non-fiction writer who specialises in writing about modern history, global issues and world religions. Her latest history titles include Living Through the Vietnam War (Raintree, 2011), Our World Divided: Israel and the Middle East (Wayland, 2011) and A Cultural History of Women in America: Women Claim the Vote (Bailey Publishing, 2011). She has a particular interest in the topics of migration, refugees and racism and recently wrote Mapping Global Issues: Immigrants and Refugees (Arcturus, 2011). In her work, Cath aims to highlight individuals' experiences and to present different viewpoints in a non-judgemental way as a basis for discussion.

Cath also works as a project manager and editor on non-fiction titles for both children and adults. Before embarking on a freelance career, she worked as a commissioning editor for a children's educational publishing company for eight years. She is also an experienced ESOL teacher.

Cath volunteers with City Reads, a project that aims to widen the enjoyment of books and reading among people of all ages, especially people from disadvantaged communities. She is a also a keen amateur cyclist, cook and gardener.

Table Of Contents
1: A Global Brand

2: Samsung Starts Out

3: The Global Arena

4: A New Management Style

5: Creating a Market for Electronics

6: Branding Samsung Electronics

7: Samsung v Sony

8: Overcoming Recession and Scandal

9: Sponsorship

10: The Consumer Culture

11: The Secrets of Samsung's Success

12: Samsung's Future
About Cath Senker
Cath Senker is a children's non-fiction writer who specialises in writing about modern history, global issues and world religions. Her latest history titles include Living Through the Vietnam War (Raintree, 2011), Our World Divided: Israel and the Middle East (Wayland, 2011) and A Cultural History of Women in America: Women Claim the Vote (Bailey Publishing, 2011). She has a particular interest in the topics of migration, refugees and racism and recently wrote Mapping Global Issues: Immigrants and Refugees (Arcturus, 2011). In her work, Cath aims to highlight individuals' experiences and to present different viewpoints in a non-judgemental way as a basis for discussion.
Cath also works as a project manager and editor on non-fiction titles for both children and adults. Before embarking on a freelance career, she worked as a commissioning editor for a children's educational publishing company for eight years. She is also an experienced ESOL teacher.
Cath volunteers with City Reads, a project that aims to widen the enjoyment of books and reading among people of all ages, especially people from disadvantaged communities. She is a also a keen amateur cyclist, cook and gardener.

(BK-9780750292665)

SKU BK-9780750292665
Barcode # 9780750292665
Brand Hachette Children's Group
Artist / Author Cath Senker
Shipping Weight 0.2000kg
Shipping Width 0.131m
Shipping Height 0.006m
Shipping Length 0.269m
Assembled Length 26.900m
Assembled Height 0.600m
Assembled Width 13.100m
Type Paperback

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