Big Brands: Samsung (Big Brands) -Senker, Cath Languages Book
Big Brands: Samsung
Author: Cath SenkerPublisher: Hachette Children's GroupCategory: Languages, GermanAge Group: 9+Book Format: PaperbackDiscover the incredible story behind one of the world's largest technology companies.
Cath Senker is a children's non-fiction writer who specialises in writing about modern history, global issues and world religions. Her latest history titles include Living Through the Vietnam War (Raintree, 2011), Our World Divided: Israel and the Middle East (Wayland, 2011) and A Cultural History of Women in America: Women Claim the Vote (Bailey Publishing, 2011). She has a particular interest in the topics of migration, refugees and racism and recently wrote Mapping Global Issues: Immigrants and Refugees (Arcturus, 2011). In her work, Cath aims to highlight individuals' experiences and to present different viewpoints in a non-judgemental way as a basis for discussion.
Cath also works as a project manager and editor on non-fiction titles for both children and adults. Before embarking on a freelance career, she worked as a commissioning editor for a children's educational publishing company for eight years. She is also an experienced ESOL teacher.
Cath volunteers with City Reads, a project that aims to widen the enjoyment of books and reading among people of all ages, especially people from disadvantaged communities. She is a also a keen amateur cyclist, cook and gardener.
Table Of Contents
1: A Global Brand 2: Samsung Starts Out 3: The Global Arena 4: A New Management Style 5: Creating a Market for Electronics 6: Branding Samsung Electronics 7: Samsung v Sony 8: Overcoming Recession and Scandal 9: Sponsorship 10: The Consumer Culture 11: The Secrets of Samsung's Success 12: Samsung's FutureAbout Cath Senker
Cath Senker is a children's non-fiction writer who specialises in writing about modern history, global issues and world religions. Her latest history titles include Living Through the Vietnam War (Raintree, 2011), Our World Divided: Israel and the Middle East (Wayland, 2011) and A Cultural History of Women in America: Women Claim the Vote (Bailey Publishing, 2011). She has a particular interest in the topics of migration, refugees and racism and recently wrote Mapping Global Issues: Immigrants and Refugees (Arcturus, 2011). In her work, Cath aims to highlight individuals' experiences and to present different viewpoints in a non-judgemental way as a basis for discussion. Cath also works as a project manager and editor on non-fiction titles for both children and adults. Before embarking on a freelance career, she worked as a commissioning editor for a children's educational publishing company for eight years. She is also an experienced ESOL teacher. Cath volunteers with City Reads, a project that aims to widen the enjoyment of books and reading among people of all ages, especially people from disadvantaged communities. She is a also a keen amateur cyclist, cook and gardener.| SKU | BK-9780750292665 |
| Barcode # | 9780750292665 |
| Brand | Hachette Children's Group |
| Artist / Author | Cath Senker |
| Shipping Weight | 0.2000kg |
| Shipping Width | 0.130m |
| Shipping Height | 0.010m |
| Shipping Length | 0.270m |
| Assembled Length | 26.900m |
| Assembled Height | 0.600m |
| Assembled Width | 13.100m |
| Type | Paperback |
